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Category Archives: Persuading the Customer

  1. Persuading Customers to Buy: A Startling Test of Persuasion June 15, 2011

    Posted in Book Previews, Persuading the Customer.

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  2. Persuading Customers to Buy: Stories as Living Demonstrations of Product Benefits June 9, 2011

    Posted in Book Previews, Persuading the Customer.

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  3. How Asking Questions Can Persuade People to Buy May 25, 2011

    Posted in Book Previews, Persuading the Customer.

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  4. Storytelling, Emotion, and What Makes People Buy May 3, 2011

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  5. Using Uncertainty to Persuade Your Customers to Buy April 28, 2011

    Posted in Book Previews, Persuading the Customer.

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  6. Persuading Customers to Buy: Curiosity April 6, 2011

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  7. Persuading Customers to Buy: Urgency March 31, 2011

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  8. Persuading Customers to Buy: Specificity December 2, 2010

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  9. Persuading Customers to Buy: Contrast November 5, 2010

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  10. Persuading Customers to Buy: Authority October 28, 2010

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  11. Persuading Customers to Buy: Commitment and Consistency October 22, 2010

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  12. Persuading Customers to Buy: The Reciprocity Reflex October 7, 2010

    Posted in Book Previews, Persuading the Customer.

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  13. Persuading Customers to Buy: Building Rapport September 30, 2010

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  14. Persuading Customers to Buy: Introducing Psychological Triggers September 9, 2010

    Posted in Book Previews, Persuading the Customer.

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  15. Persuading Customers to Buy: Advanced Competitive Intelligence September 2, 2010

    Posted in Book Previews, Persuading the Customer.

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  16. Persuading Customers to Buy: Getting Your Competitors to Show You How to Beat Them August 27, 2010

    Posted in Book Previews, Persuading the Customer.

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  17. Are You Asking Yourself This Key Question for Increasing Your Sales? August 12, 2010

    Posted in Book Previews, Marketing Basics, Persuading the Customer.

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  18. Persuading Customers to Buy: How to Get Inside Their Heads July 15, 2010

    Posted in Book Previews, Persuading the Customer.

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  19. Persuading Customers to Buy: Getting Inside Their Heads July 8, 2010

    Posted in Book Previews, Persuading the Customer.

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  20. Persuading Customers to Buy: Persuading by Attacking a Common Enemy June 17, 2010

    Posted in Book Previews, Persuading the Customer.

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  21. Persuading Customers to Buy: Persuading by Taking Your Customers’ Side June 10, 2010

    Posted in Book Previews, Persuading the Customer.

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  22. What Can You Learn from an Obnoxious Ad? (Part 2) June 9, 2010

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  23. What Can You Learn from an Obnoxious Ad? June 8, 2010

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  24. Persuading Customers to Buy – Arousing Curiosity June 3, 2010

    Posted in Book Previews, Persuading the Customer.

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  25. Persuading Customers to Buy – Using Other People’s Experience to Persuade May 27, 2010

    Posted in Book Previews, Persuading the Customer.

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